Director of Paid Social
Company Overview

It is a social-first digital agency that helps brands grow through strategy, creative content, community management, influencer collaborations, and paid social advertising. The company focuses 100% on social, blending data and creativity to deliver measurable results across platforms like Meta, TikTok, LinkedIn, YouTube, Pinterest, Snapchat, and more.

The culture is collaborative, curious, and performance-minded. You’ll work alongside strategists, creatives, media buyers, and community managers who care about craftsmanship and outcomes. The environment is remote-friendly, fast-paced, and supportive—built for learning, ownership, and doing work you can be proud of.

Mission

We’re hiring a paid social director to lead the paid media discipline across multiple brands and platforms. In this role, you’ll set the strategic vision, mentor a high-performing team, partner closely with creative and strategy, and own performance outcomes—from forecasting and planning to daily optimizations and insightful reporting.

You’ll have the space to innovate, test, and scale what works while shaping best practices and elevating how we build social-first performance engines for our clients. If you enjoy blending data with creativity, leading teams, presenting to clients, and moving quickly with intention—you’ll feel right at home.

What You'll Own

• Team leadership and development. Managing a team of 5+ paid media specialists (middle and junior). Coaching them, growing their skills, and building a culture where people want to do their best work.
• Department performance. Owning the results across every client in the paid book. Defining what good looks like, holding the team to it, and driving continuous improvement.
• Strategy across platforms. Setting the strategic direction for paid campaigns across Meta, TikTok, LinkedIn, Google, and YouTube. Knowing when to push budget, when to pull back, and when to test something new.
• Client relationships. Acting as the senior paid voice in strategic client conversations. Building trust with marketing leaders at SMB through enterprise clients. Being the person clients want in the room when paid comes up.
• Systems and playbooks. Formalizing what's currently tribal knowledge into repeatable processes. Building the operating system that lets the department scale without sacrificing quality.
• Hiring and growth. Full authority to hire, restructure, and grow the team as the department scales. You'll be building the seat above yours and the seats below.
• AI and tooling. Identifying where AI can sharpen our work, evaluating new tools, and making the calls on what we adopt. We want a leader who's curious about where this is going, not defensive about it.
• Upmarket expansion. Helping us win and retain bigger, more sophisticated paid accounts. Being the kind of operator that enterprise clients trust.
• Cross-functional partnership. Working closely with Account Management, Creative, and Strategy to make sure paid is integrated into the bigger picture, not running in a silo.

Qualifications

• 7+ years of paid social experience, with at least 2-3 of those years in agency.
• Direct team leadership experience. You've managed people, not just projects. You know how to coach a mid-level buyer and develop a junior one.
• Real depth on these platforms: Meta, TikTok, LinkedIn, Google, YouTube, X. Comfortable across the rest, even if you'd lean on the team for the ones you know less.
• Strategic thinking beyond the platform. You don't just optimize toward CPA. You understand the client's business, the funnel they live inside, and what paid actually needs to do for them.
• A track record of building something. Systems, playbooks, training programs, hiring frameworks, reporting structures — something you put in place that outlasted you.
• Strong client communication. You can hold your own in a room with a VP of Marketing or a CMO and walk out with their trust.
• Genuine curiosity about AI and where this work is headed. You experiment with new tools. You ask "could AI do this part?" before grinding through manual work.
• An operator's instinct. You can read a P&L, think about margin, and understand why department profitability matters as much as performance.

What Success Looks like in your first 6 months

• The team is operating at a higher standard than when you arrived, and they know why.
• You've put systems and playbooks in place that didn't exist before, and the team is actually using them.
• Client retention in the paid book is up, and at least one account has expanded scope because of work you led.
• Performance metrics across the department are trending in the right direction, with the data to prove it.
• You've built a clear point of view on where the department is going and how we get there, and the leadership team is bought in.

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Ability to work within platform ad managers and analytics tools listed above
• Comfortable configuring pixels, conversions API, and UTM tracking
• Backup power and/or internet solution for uninterrupted client support

Position Description

• Working Hours: 9 hours, from 4 PM till 1 AM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: $4,000 - $5,000