Company Overview

It is a direct-response creative partner for DTC ecommerce brands, with a core focus on Meta advertising. The company blends research, strategy, and production to deliver performance-driven creative—from static ads to UGC—supported by structured testing and rapid iteration. Teams operate in collaborative delivery pods, bringing strategists, client leads, and production together to turn insights into winning ads that scale.

The culture values clarity, ownership, and reliable execution. You'll find a remote-first environment that prizes sharp thinking, crisp briefs, and measurable outcomes. If you enjoy building creative that moves the needle and learning fast from real results, you'll feel right at home.

Mission

We're looking for a Creative Strategist for Supplements who lives and breathes direct-response and understands the nuance of marketing health and wellness products. You'll own customer research, creative testing plans, and static/UGC briefs across a portfolio of 10–15 DTC clients—translating insights and performance data into ads that meet client targets and attract real spend.

Day to day, you'll mine reviews and competitive angles, build structured tests, write crystal-clear briefs, guide creators and editors, and turn performance learnings into the next winning concepts. You'll collaborate closely within a delivery pod and grow into more client-facing strategy as you prove results. If you love deep research, disciplined testing, strong writing, and giving actionable feedback—while shipping on time—this role will feel like a perfect fit.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

• Own end-to-end research on products, customers, reviews, competitors, offers, objections, and existing creative to inform concepts.
• Build structured testing plans that cover messaging, formats, offers, and awareness levels—balancing winner iterations with new-concept tests.
• Write actionable static ad briefs including concept, copy, offer, CTA, visual direction, references, and required variations for weekly batches.
• Write UGC briefs with hooks, script or talking points, product demo details, shot lists, visual references, and clear CTAs.
• Review account performance with the team and translate results into next steps; maintain a clear learning record and testing roadmap.
• Provide precise, constructive feedback to designers, editors, and creators so final output matches the brief and strategy.
• Coordinate delivery with the pod, communicate proactively, and flag blockers early to protect timelines and quality.
• Turn customer insight and performance data into credible, compliant supplement ads that meet targets and earn meaningful spend.
• Manage a portfolio of roughly 10–15 clients; deliver at least one static brief per week for static delivery clients and one UGC brief per week for UGC delivery clients.
• Document hypotheses, outcomes, and learnings to inform ongoing iterations and share knowledge across the team.

Qualifications

• Years of Experience: 3+ years in performance creative or creative strategy for DTC brands, including hands-on work with supplements
• CRM Tool: Not required
• Softwares: Meta Ads Manager, Google Docs/Sheets, project management tools (e.g., Asana/ClickUp), Slack
• Industry Knowledge Required: DTC ecommerce, paid social (Meta focus), supplements category nuances (education, trust, objections, subscriptions, compliance-aware messaging), direct-response creative
• Specific Gender: No preference

Skills & Competencies

• Exceptional direct-response writing and concept development
• Strong research skills and insight synthesis from reviews, competitors, and customer feedback
• Data-informed decision-making and test design
• Clear, actionable feedback for designers, editors, and creators
• Organization, prioritization, and reliable on-time delivery
• Proactive communication and cross-functional collaboration in a remote environment
• Understanding of trust-building and credibility in supplement advertising

Technical Requirements

• Own PC or laptop
• Reliable internet connection (wired connection recommended)
• Noise-cancelling headset and a quiet, professional workspace
• Ability to review and annotate static and video creative files
• Familiarity with Meta creative specs and best practices for ad formats

Position Description

• Working Hours: 8 hours, from 4 PM till 12 AM Beirut Time
• Working Days: 5 days a week
• Days Off: Saturday and Sunday
• Work Location: Fully-remote, you can work from anywhere
• PTO (Paid Time Off): You may request time off anytime with advanced notice
• Salary Range: 2,500$ + Commissions