Media Buyer (TikTok Shop & GMV Max)

  • Full-Time
  • Remote
  • 2,500-3,000 USD / Month
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Job Description:

Media Buyer (TikTok Shop & GMV Max)

  • Working Hours: 8 hours per day between 5:00 PM and 1:00 AM Beirut Time
  • Working Days: 5 days a weekDays Off: Saturday and Sunday
  • Work Location: Fully remote; you can work from anywhere 
  • Salary Range: $2,500–$3,000 USD/month

Company Overview

The company is a creative media and e-commerce growth team helping brands scale through multi-channel paid acquisition, social commerce platforms, and online marketplaces. Specializing in high-scale paid media growth (including Meta and emerging social channels), the agency manages end-to-end performance strategies including paid advertising, funnel optimization, and growth programs for leading beauty, personal care, health, and consumer brands. With a strong focus on data-driven execution, creative testing, and measurable revenue growth, the team partners with established brands to maximize their performance at scale. The company operates in a fast-paced, collaborative environment where team members take ownership, move quickly, and directly impact client growth through strategic thinking and hands-on execution.

Mission

The mission of this role is to take full ownership of daily GMV Max campaign monitoring, execution, and optimization across Manning Media Group's TikTok Shop client accounts. The ideal candidate is a hands-on, data-driven media buyer who stays close to campaign performance, identifies issues quickly, and makes timely decisions to protect budgets and maximize revenue opportunities. This role is focused on ensuring every account receives consistent, same-day attention rather than relying on weekly performance reviews. Through strong execution, analytical thinking, and a deep understanding of campaign data, the Media Buyer will gradually develop the ability to identify broader growth opportunities and provide strategic recommendations across the client portfolio.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

  • Monitor daily advertising spend and campaign performance across all assigned TikTok Shop client accounts, identifying discrepancies, unusual spending patterns, and performance issues before they escalate.
  • Execute same-day campaign optimizations by pausing underperforming campaigns, scaling successful campaigns, and reallocating budgets based on real-time performance data.
  • Set up, launch, and deploy new GMV Max campaigns in alignment with client product assortments, promotional calendars, and growth priorities.
  • Track key performance indicators, including advertising spend, gross merchandise value (GMV), return on ad spend (ROAS), acquisition costs, and conversion performance.
  • Maintain consistent daily oversight of every assigned account and campaign, ensuring performance issues and optimization opportunities are addressed promptly.
  • Analyze campaign data to identify underperformance, spending inefficiencies, and opportunities to improve campaign delivery and profitability.
  • Coordinate with the Shop Operations and Analytics lead to ensure campaign data is accurate, reporting inputs are complete, and performance updates are delivered reliably.
  • Identify winning products, campaign patterns, and optimization opportunities across client accounts, applying relevant learnings to other brands where appropriate.
  • Maintain accurate records of campaign changes, budget adjustments, performance trends, and optimization decisions.
  • Escalate significant performance changes, budget concerns, and emerging opportunities to the CEO and relevant team members in a timely manner.
  • Develop a strong understanding of each client's product assortment, promotional strategy, and commercial objectives to support informed campaign execution.
  • Stay up to date with TikTok Shop advertising developments, GMV Max features, and best practices for campaign monitoring and optimization.
  • Progress toward independent ownership of the entire client portfolio, moving from daily execution to proactive, data-backed strategic recommendations.

Qualifications

  • Years of Experience: Previous hands-on experience in paid media, digital advertising, or performance marketing is required.
  • Platform Experience: Experience with TikTok Shop GMV Max or TikTok Ads Manager is preferred. Candidates with Meta Ads Manager, Google Ads, or comparable paid media experience will be considered if they can demonstrate the ability to learn new platforms quickly.
  • Performance Marketing: Understanding of campaign optimization, budget management, ROAS, conversion performance, and paid acquisition fundamentals.
  • Industry Knowledge: Experience in e-commerce or consumer packaged goods (CPG) is preferred, with beauty, health, and wellness experience considered an advantage.
  • Reporting & Analytics: Comfortable working with campaign dashboards, spreadsheets, reporting tools, and performance data.
  • Account Management: Ability to monitor multiple accounts simultaneously while maintaining accuracy, consistency, and accountability.
  • Specific Gender: No preference.

Skills & Competencies

  • Strong analytical mindset and a genuine interest in monitoring numbers, campaign trends, and advertising performance daily.
  • Fast and decisive execution, with the ability to make timely optimization decisions based on campaign data.
  • Exceptional attention to detail when tracking spend, monitoring budgets, and identifying performance fluctuations.
  • Strong ownership mentality and accountability for the quality and consistency of daily campaign execution.
  • Proactive problem-solving skills and the ability to identify issues before they become larger problems.
  • Ability to recognize patterns across multiple accounts and translate findings into actionable improvements.
  • Strong organizational skills and the ability to manage multiple campaigns without losing sight of important details.
  • Clear communication skills when coordinating with leadership, Shop Operations, and Analytics.
  • Adaptability and a willingness to learn new platforms, tools, and client-specific business requirements quickly.
  • Execution-first mindset, with the ability to earn greater strategic responsibility through consistent results and proven performance.

Technical Requirements

  • Own PC or laptop suitable for advertising platform management, data analysis, and dashboard monitoring.
  • Reliable high-speed internet connection (wired connection recommended).
  • Noise-cancelling headset and a quiet, professional workspace.
  • Ability to work comfortably within U.S. and European client time windows.
  • Familiarity with advertising dashboards, spreadsheets, reporting tools, and campaign management platforms.
  • Ability to maintain consistent daily monitoring and respond to campaign performance changes within the same working day.

Position Description

  • Working Hours: 8 hours per day between 5:00 PM and 1:00 AM Beirut Time
  • Working Days: 5 days a week
  • Days Off: Saturday and Sunday
  • Work Location: Fully remote; you can work from anywhere
  • PTO (Paid Time Off): Lebanese national holidays (approximately 14 days/year) are approved as paid time off
  • Salary Range: $2,500–$3,000 USD/month