Head of AI Search & Growth

  • Full-Time
  • Remote
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Job Description:

Head of AI Search & Growth

Working Hours: Full-time, with at least four hours of daily overlap with US Central Time
Working Days: Full-time working schedule; specific days to be confirmed.
Work Location: Fully remote
Employment Type: Full-time
Salary Range: $3,000 -$3,500 per month base salary, plus performance bonuses tied to qualified leads


Company Overview

A US-focused healthcare supply and technology platform supporting clinics that offer GLP-1 and peptide therapies. The platform connects clinics with licensed 503A and 503B compounding partners, provides software for ordering and patient management, and helps healthcare providers grow their businesses. Its customers include medical spas, weight-loss practices, wellness centers, and other clinics across the United States. The business is also expanding into patient acquisition, helping individuals find trusted local clinics through its network.

Mission

We are hiring a Head of AI Search & Growth to build and lead the company's search acquisition strategy across SEO, Google Ads, Google Maps, and AI-powered search platforms such as ChatGPT, Perplexity, and Gemini. This role will own the development of search as a major growth channel for both business-to-business (B2B) clinic acquisition and business-to-consumer (B2C) patient acquisition. The successful candidate will initially work hands-on to establish and validate growth strategies, then recruit and lead a specialized team to scale performance. The role requires an AI-first approach, using Claude Code and automated workflows throughout research, content production, quality assurance, publishing, and reporting.

Key Responsibilities

Your daily tasks will vary, giving you room to learn, grow, and strengthen your skills while supporting the team with excellence.

  • Develop and own the go-to-market strategy for search, identifying target audiences, priority markets, offers, acquisition channels, and target costs for acquiring new clinics.
  • Build, manage, and scale Google Ads campaigns for clinic acquisition while complying with Google's healthcare advertising policies.
  • Integrate CRM systems with advertising campaigns to optimize performance toward qualified clinic leads and conversions rather than clicks alone.
  • Establish and strengthen the company's national search presence to help clinic owners discover the platform, compare suppliers, and book sales calls.
  • Develop a scalable local SEO strategy for patient acquisition, including state and city landing pages, partner clinic profiles, and Google Business Profiles across US markets.
  • Improve brand visibility and citations across Google AI Overviews, ChatGPT, Perplexity, Gemini, and other AI-powered search platforms.
  • Build and implement AI-powered workflows using Claude Code for keyword research, content generation, technical quality checks, internal linking, and performance reporting.
  • Monitor and report weekly on organic and paid traffic, qualified leads, cost per lead, cost per booked call, cost per new clinic, and revenue generated through search.
  • Recruit, manage, and lead SEO, content, and paid search specialists as the search acquisition function expands.
  • Ensure all marketing activities follow ethical SEO practices, platform policies, and applicable healthcare advertising requirements, with health-related claims reviewed and approved before publication.

Qualifications

  • Years of Experience: 7+ years of experience in SEO, Google Ads, or performance marketing, with demonstrable results.
  • CRM Tool: Experience integrating CRM systems with advertising platforms and tracking qualified leads, booked calls, and customer acquisition outcomes.
  • Softwares: Google Ads, Google Search Console, Google Analytics, conversion tracking tools, CRM platforms, Claude Code, AI-powered search tools, SEO software, and reporting and automation tools.
  • Industry Knowledge Required: Strong go-to-market and performance marketing experience, including launching products or services into new markets and building profitable acquisition channels from scratch. Expertise in technical and programmatic SEO at scale, local SEO, Google Business Profiles, Google Ads campaign management, conversion tracking, offline conversion imports, and AI-assisted search optimization is required. Experience managing both B2B and B2C acquisition strategies is essential.
  • Specific Gender: No preference specified.
  • Language Requirements: Fluent written English. Arabic is an advantage.

Skills & Competencies

  • Strong strategic thinking and go-to-market planning, with the ability to identify growth opportunities and prioritize markets, audiences, and acquisition channels.
  • Advanced Google Ads expertise, including Search campaigns, Performance Max, conversion tracking, and offline conversion imports.
  • Deep technical and programmatic SEO expertise, with a proven track record of launching large-scale websites and getting hundreds of pages indexed and ranked.
  • Strong local SEO capabilities, including managing Google Business Profiles and location-based search strategies across multiple markets.
  • Hands-on experience using Claude Code daily and developing custom AI agents and automated workflows for research, content creation, quality assurance, and reporting.
  • Strong analytical and commercial judgment, with the ability to understand and optimize cost per lead, cost per booked call, cost per customer, customer lifetime value, and revenue contribution.
  • Ability to manage B2B and B2C marketing strategies simultaneously.
  • Experience building scalable acquisition channels, directories, marketplaces, or multi-location websites.
  • Understanding of AI search visibility and strategies for earning brand citations across AI-powered search platforms.
  • Strong leadership skills, with the ability to recruit, manage, and develop SEO, content, link-building, and paid search specialists.
  • High standards for ethical marketing, regulatory compliance, and sustainable growth practices.

Technical Requirements

  • Own PC or laptop suitable for managing advertising platforms, SEO tools, analytics, and AI-powered development workflows.
  • Reliable high-speed internet connection with backup connectivity.
  • Reliable backup power to maintain consistent work availability.
  • Ability to work remotely from Lebanon or the UAE.
  • Availability for at least four hours of daily overlap with US Central Time.
  • Comfortable using AI tools, analytics platforms, advertising dashboards, and SEO software as part of daily operations.

Position Description

  • Working Hours: Full-time, with at least four hours of daily overlap with US Central Time.
  • Working Days: Full-time working schedule; specific days to be confirmed.
  • Days Off: To be confirmed.
  • Work Location: Fully remote
  • Employment Type: Full-time, initially under a contractor agreement.
  • PTO (Paid Time Off): To be confirmed.
  • Salary Range: $3,000 -$3,500 per month base salary, plus performance bonuses tied to qualified leads